Early February marked the launch of a number of projects and partnerships which aim to improve the nutrition of more than 100 million people across India.
The Global Alliance for Improved Nutrition (GAIN), the Government of Rajasthan and the Indian Institute of Health Management and Research (IIHMR) have launched the development of the food fortification program which enhances the nutritional value of many of the commonly consumed food products that form part of the staple diet.
Crown Agents, as the designated procurement agent for the GAIN Premix Facility, has procured and shipped the essential vitamins and mineral premix used throughout the fortification process. The fortified foods, such as wheat flour, oil, milk and lentils, will be available for sale through the open market and through public distribution systems such as the Mid-Day-Meal Program. This scheme has benefited more than 74 million children across Rajasthan and has been instrumental in the fight against the high prevalence of malnutrition and anemia.
Crown Agents has worked with micronutrient manufacturers to improve the affordability and availability of these essential nutrients for the country's most vulnerable communities.
Since operations started back in 2009, our team has secured and distributed almost $20 million worth of premix and micronutrients which have been used to fortify foods in 30 countries in Africa, Europe and Central, South and East Asia.